The objective of this video is to promote one of our use-cases, called MPN G3, which stands for Government Revenues, that includes payment for Taxes, Customs etc. What crossed on our mind when we first got the brief was how to make it not just clear in conveying the information / messages, but on top of it all, how to make it interesting and not boring.
So, long story short, we decided to go with horror-comedy approach, two film genres that's most liked by our Indonesian audience. But, it's been done before, so the biggest challenge now is, how can we make it different? so we decided to make the SCARIEST AD in Indonesia. The campaign kicked-off with a teaser that fastly gained awareness and attentions. Then a week later the main ad launched with a twist of comedy approach.
This project was done with 100% internal resources, starting from creative idea to production, with total production cost less than 100 million Rupiah (USD 7000).
Teaser
Alternate Ending One
Alternate Ending Two
Head of Creative: Rizky T. Wisnu
Art Direction Lead: Akhtara Danis Praditya
Art Director: Muhammad Rizky Sobari
Copywriting Lead: Kirana Mulia
Copywriter: Avisena Roosyida Ashari
Audio Visual Lead: Sandi Afui
Videographer: Gugum Gumilar
Editor: Faisal Rahman & M. Try Laksono Kurniawan
Production Lead: Teddy Yunantha Fatmamurni
